Case Studies

Transforming Operations for one of Europe's leading Media Groups: secure modernization of critical processes

This case might interest you if:

you need to modernize strategic operational areas

you are looking for a digital transformation that preserves business continuity

you want to innovate while maintaining operational continuity

you need to manage a complex migration while minimizing risks

One of Europe's leading Media Groups approached coders51 to transform the advertising communications management of its operations division.

The objective presented a significant challenge: innovating the management of advertising slots, a strategic area with direct impact on company revenue. The situation was particularly delicate: the operations team managed communications with advertising agencies for planning, relying on manual procedures and obsolete software.

It was essential to maintain operational continuity during the transformation, while ensuring that produced reports met the company's high quality and brand standards.

Limitations of the existing system

With the growth of the Media Group's advertising business, the existing software showed increasingly evident critical issues.

Manual procedures required hours of work and generated unprofessional reports, lacking crucial information for clients.

The disorganized interface required numerous steps even for the most basic operations, causing inefficiencies and frustration among users.

The software, initially generic and modified over time to adapt to different departments' needs, had lost effectiveness and no longer reflected the operations team's real business processes.

A controlled approach to modernization
Our solution focused on creating a new dedicated product, specifically designed for the operations team's needs. The approach was based on four fundamental elements that guided the entire transformation process.
Domain Driven Design and Agile: aligning processes and interactions
The first pillar was the combined adoption of Domain Driven Design and Agile methodologies. DDD allowed us to model the software faithfully reflecting the Media Group's operational processes: every business concept was translated not only into code but also into user interfaces that reflect operators' mental models. This alignment between domain, code, and interfaces reduced errors and made the system naturally intuitive for users.

The Agile approach, with its short development cycles and continuous user feedback, ensured that every released feature was immediately useful and usable, allowing us to rapidly adapt the system to emerging needs.
Innovative migration strategy: old and new in parallel
The third crucial aspect was the implementation strategy.

We designed an innovative migration by having the old and new systems coexist in parallel.

This approach allowed users to gradually use new features as they were developed, maintaining the ability to return to the previous system for operations not yet migrated.

The transition was particularly effective because users could experience the advantages of the new system without the risk of operational interruptions: if a new feature had problems, they could temporarily return to the previous version.

This allowed us to collect immediate feedback in a real production environment and make rapid iterations, ensuring a smooth and stress-free migration for end users.

Modern and scalable technology stack

The second key element was the use of cutting-edge technologies to ensure system reliability:

1. We built an event-driven architecture based on Kafka, which enabled robust communication management between different system components.

2. The use of Debezium ensured reliable data synchronization between the old and new systems, a crucial element for migration success.

3. The use of automated tests ensured software correctness, allowing us to develop quickly without fear of introducing regressions.

4. The implementation from the beginning of automated and repeatable pipelines allowed us to release to production when necessary and with absolute safety.

Transformation completed: results and future

The transformation brought significant improvements in all operational areas:

Efficiency increased dramatically: operations that previously required hours are now completed in minutes, with a 70% reduction in processing times.

Service quality improved significantly thanks to the near-total elimination of manual errors and the production of professional reports perfectly aligned with the company brand.

The intuitive interface guided users through processes, reducing frustration and increasing productivity.

The success of this transformation has opened new opportunities for the future.

The platform extension is being evaluated to offer self-service access to clients, allowing them to autonomously manage their advertising campaigns. The modern technical base implemented allows for continuous product evolution and integration with new channels and advertising formats.

The collaboration between coders51 and the Media Group has demonstrated how a well-planned digital transformation can:

Modernize complex operational processes while maintaining service continuity.

Significantly increase efficiency by reducing errors.

Create a solid technological base for future company evolution.

To modernize critical business processes without compromises and with absolute security, now you know who you can trust.