Case studies

Tailored evolution: how Ancorotti Cosmetics innovates with coders51

This case might interest you if:

you have complex business processes requiring coordination between multiple actors

you want to automate and optimize processes to reduce costs and operational times

you are in the "make-or-buy" phase and are considering total costs and long-term return on investment

you are looking for a custom solution that gradually evolves with your needs

Ancorotti Cosmetics, an Italian excellence in third-party cosmetics manufacturing, faced a strategic choice in 2019: purchase an existing commercial solution for managing their logistics hub operations or develop custom software that would precisely meet their specific needs.
The challenge: optimizing operational management and planning more effectively
The need was to have a structured tool to optimize operational management and plan activities effectively.

Ensuring visibility into future activities was essential to achieve efficient resource allocation, guaranteeing a functional, balanced workflow with a more proactive approach.
The strategic choice: custom and lean
The decision to develop a custom solution, instead of adopting an existing commercial platform, was accompanied by a fundamental methodological choice: a lean and incremental approach. Instead of trying to replicate all the features of a commercial platform, we identified the essential core of the problem to solve.

Market solutions, while complete and feature-rich, had two fundamental limitations: rigidity in adapting to Ancorotti Cosmetics' specific processes and significant costs for features largely superfluous to actual business needs. But the real innovation wasn't just the custom choice: it was the approach we took to implement it.

Instead of developing a complex platform from scratch, we followed an organic growth strategy: starting with the simplest and most efficient solution for the most urgent problem, then gradually evolving it based on real user feedback. This approach allowed us to:

Achieve tangible results quickly by focusing on highest-impact features

Validate each new development with real users before proceeding with further implementations

Keep initial costs contained and distribute them over time

Build a solution that grew naturally with the company, avoiding superfluous features

Create competitive advantage through a system that evolves exactly according to business needs

Implementation: simplicity and effectiveness
The implementation faithfully followed lean principles: the new system, despite its initial simplicity, automated the most critical process—slot booking. The system automatically calculates the necessary duration for each operation based on the type and quantity of goods, effectively distributing bookings throughout the day.

Focusing on the main requirement, with a targeted and effective solution, proved to be the best approach for achieving immediate results. Constant attention to the simplicity and modularity of the architecture then allowed for adding new features over time, always guided by real user needs rather than abstract development roadmaps.

The value of growing together

The lean and custom approach brought immediate and tangible benefits:

From hours to minutes: activity planning now takes just a few minutes

From reactive to proactive: complete visibility into activities for weeks ahead

From chaos to order: eliminated queues of unplanned vehicles

From operational to strategic: the team can focus on higher value-added activities.

Since 2019, the collaboration between coders51 and Ancorotti Cosmetics continues with a continuous improvement approach. New features are implemented every year while maintaining the initial architectural simplicity.

In 2025, instead of being bound to a standard product, Ancorotti Cosmetics can count on a custom tool that evolves with the company, with contained costs and high flexibility. The gradual approach has demonstrated how the path of simplicity can be the most effective.

If you want to build the evolution of your processes simply and effectively, you have a partner ready to listen.